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The Boston Tea Party – yesterday and today

1770Son's Of Liberty

- finds Britain holding taxation on goods and tea sent to colonies across the pond as a measure of reducing tax burden in Britain.  The steadfast position of unjustly over-taxing the colonists is beginning to wear on the new settlers as the colonies struggled to survive.  In retribution and as a way of protest (and save some coinage), the colonists start consuming smuggled tea to avoid the tea-tax.  English tea sales decline 70% in three years, as do the associated taxes to the King.   With tax revenue declining and less-costly tea consumption increasing; British Parliament passes “The Tea Act” which intently grants a monopoly on tea importation for a narrowly bankrupt Indian tea company to sell tea to the colonies (but not Britain) – at a price (including duty) well below what even the tea-smugglers could compete against (the origins of Wal-Mart perhaps).  The British assumed the Americans would flock to this new lower-cost offering (the roll-back pricing strategy is born); which indeed included tax – a posturing we now call the “back-door strategy”.

The Dartmouth cargo ship filled to the rafters with “Darjeeling Tea” arrives in the Boston Harbor – November 28, 1773.  To the colonists; The Dartmouth represents oppression, unjust taxation, and forced governance – Samuel Adams assembles a group (a committee if you will) with the intent to stop The Dartmouth from docking in the Boston Harbor – a mob (or citizen action group as it is referred to today) is quickly organized and takes to the streets in opposition (AKA; an opposition rally).

Boston Governor Thomas Hutchinson declares the Dartmouth (and the other two tea-laden cargo ships now in the harbor) will be permitted to port and offshore their goods – and taxed, under the law.  Duty was to occur within twenty days of a ship taking dock – December 16 deadline loomed over the watchful and restless colonists.

Samuel Adams rouses the colonists (call to action) by marching in the streets and holding frequent public meetings numbering in the thousands to voice in opposition the tea monopoly and taxation without justification – the origins of the million-man-march I presume.

It was at one of these public meetings (AKA: town hall meetings) that a resolution asking that the shipments of tea be returned to India was adopted.  With several of the tea agents being relatives of the Governor, this resolution was quickly squashed (and thus lobbyists and filibustering were born).

With tensions running high and colonists in an uproar – The Dartmouth owner agrees to sail back to India, cargo intact.  Britain, as a matter of principle (again) makes preparations to seize the ship on conditions of (you saw this coming) nonpayment-of taxes (precursor to the IRS?).

With this news and of the probability of The Dartmouth’s impeding capture, Sam Adams signals his Sons of Liberty supporters and; disguised as Mohawk Indians (and thus CIA black-ops gains root) closed the distance on the three ships…

Taking a stand against the oppressing governance, Sam Adams and crew boards the ships, and in utter defiance of Parliament and the King (talkin’ bout a revolution) removes the cargo from the ships holds and empties their contents into the Boston harbor.

This “Tea Party” scene was reenacted throughout the region (public service announcement) as a way of fostering support (political campaigning) for the Massachusetts position.  Support for Sam Adams and the tea movement (the movement) ultimately culminated in the creation of the First Continental Congress in Philadelphia – September 1774.  This delegation included George Washington, Samuel Adams, Benjamin Franklin, John Adams, Patrick Henry, Richard Henry Lee, John Jay and John Dickinson among others who drafted our constitution and subsequent separation from Britain – and thus America was born.

Forward 236 years later and we still find ourselves being overly taxed without justification to a government that is self-serving and ignorant if not defiant of its constituents needs, forced to take shipments from overseas vendors whose profits do not benefit the mainland, politicians whose actions are narcissistic and for which lobby groups cater to in order to get a piece of the action, and a growing sense of resentment that government and governance isn’t working in “the people’s” best interest.

America – the time has come again to toss some tea…

Auto Body Painters &; Students – Enter the 3M Accuspray Contest!

3M Accuspray Contest

Accuspray Primer Gun 3M Accuspray Contest 3m 3M Accuspray Contest

ATTENTION COLLISION REPAIR STUDENTS AND INSTRUCTORS

Technical schools & colleges are almost over for this semester – so to start the new semester off right, 3M (tm) and CollisionBlast.com are awarding one lucky auto body painter or aspiring painter; a 3M (tm) Accuspray Primer Gun!

Entering is simple, just tell us a little about your school or college and tell us how you became passionate about the collision repair industry. That’s it!

All collision repair instructors and students are encouraged to enter!  One lucky winner will be announced Monday, January 24, 2011.

CLICK HERE TO TELL US YOUR STORY AND AUTOMATICALLY BE ENTERED TO WIN

Special Thanks to 3M (tm) for supplying the Accuspray Primer Gun, and to the panel of expert judges: Jody DeVere, Chris Sheehy, and Melissa Marscin!

Building A Strong Social Media Presence While Increasing Search Engine Ranking

Building A Strong Social Media Presence While Increasing Search Engine Ranking

So – you have a website – GREAT – now how to you get people to find it?

Unless someone types in your website address (URL), they are most likely to find your business online by using a search engine.  Getting your website recognized on these search engines and thus be found by your prospects and customers is not rocket science – but neither is replacing a quarter panel.  Both however require unique tools, some forethought (strategy), ingenuity (innovation), and a person with the right skills to get the job done.

Replacing a quarter panel isn’t a job for the inexperienced; similarly marketing your business online isn’t kids play.

These steps are sure to get you headed in the right direction – this isn’t article fluff, this is the same tactic I use for my clients.

  1. Start with your website!  A website that scores high in Search Engine Optimization (SEO) Compliance – yes, there is a tool for that – is the foundation for social media because all your online and social media profiles should point here.
  2. Content and Compliance are king when it comes to ranking on search engines.  What you say; and how you say it – makes all the difference between ranking #1 or #101 on the search engines.  The art of crafting word-content that increases your search engine ranking (and thus more people see your site) is referred to as Search Engine Optimization – SEO for short.
  3. Constantly source and link-to online networks like LinkedIn, profile pages such as Yahoo!, maps including Google, and directories – MerchantCircle and YP to name a couple.  This is referred to as link-building.  The more online connections you have, the greater visibility your business will have to search engines.  There is a direct and well-published correlation between social media activity, and link-building that will improve your ranking on the big three search engines – Google, Bing, Yahoo! (listed in order of influence) and thus elevate your website exposure to more prospects and customers.
  4. Engage with people who engage with you – simply stated; if someone comments, likes, or shares your post; at the very least send them a thank you.
  5. Inter-link all of your online activity.  FaceBook allows you to link to Twitter and several other communication sites – take advantage of this, it will make it easier for your viewers to connect with you and hear your message.  Many social media channels have this inter-connectivity – look for it.  Also, don’t forget to add your social media badges to your website home page (also called a landing page).
  6. Be consistent – schedule time to commit to social media and stick to it!  If you post two posts each week, stay resilient.
  7. Reaching Business-2-Business (B2B) through your vendor partners is a great way of extending your social media audience.  Combine this with your Customer-2-Business (B2C) activities to increase your chance of your social media affecting your search engine ranking.
  8. Lastly – share other people’s stories if it is in-line with your strategy and make sure to give them ample credit, as you would expect to receive.  (you can start with this story :)

Sometimes having all the answers still isn’t enough – applying the theory is often more difficult and complicated than it seems on paper.  If this sounds like your situation, or if the article above might as well have been written in Navajo, consider hiring a pro – it’s an investment that could be a game-changer for your business.

By: Chris Sheehy – Auto Body Consultant at Autobody Consulting Group LLC www.AutobodyConsultingGroup.com

Autobody Consulting Group, a business operations, administrative, production, estimating, management, marketing, and social media consultancy serving auto body collision repair businesses and vendors to the autobody industry.

Auto body repairer explains how his marketing program brought 9 jobs to his business in two months: http://dld.bz/shA2