In response to being despicably “CARSTAR’D”

Did you see this from CARSTAR?

Celebrities can make great customers for collision repair centers, with frequent crashes in their cars and clashes with the paparazzi chasing them.

In their honor, collision repair experts null Collision Centers are kicking off the inaugural CARSTAR’D Awards to recognize the top of the charts in dings, dents, crashes and collisions. And the winners are…

This is horrid!

What a disingenuous proclamation of our industries professionalism and concern for customer privacy and well-being.

What does this say to the public of our industry?

That we salivate over the idea of a juicy crash story enough to award ranking!?  That’s horrifying.  That we classify good customers as those with “frequent crashes”, not for being good people?  Glorifying “clashes with the paparazzi” – are you kidding me – this is funny?

This is not funny, it’s cheap and sensationalism at its worst.

What about the victims?  The battered celebrities and third-party claimants, not to mention the often injured paparazzi?  Think this is funny to them?

We all work hard every day to break the stereotype of being uncaring, uneducated mongers who prey on the next wretched car to limp to our door.  This image CARSTAR projects here is barbaric and counter-productive.  They have hit all the media channels with this trash creating quite a BUZZ for themselves and of us as industry professionals.

CARSTAR stands atop many industry boards supporting professionalism and the highest degree of ethics.  How hypocritical of them to post this trash.

If you’re looking to brand an image of being unprofessional, cheap, tawdry, hypocritical, uncaring & unemphatic – by all means, get CARSTAR’d!